Social Media: How to Engage, Share, and Connect
Product details
| Management number | 233638721 | Release Date | 2026/06/27 | List Price | US$7.05 | Model Number | 233638721 | ||
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Updated to reflect the latest technological innovations―and challenges―the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:– a thorough history of social media and pioneers of the field;– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and– real-world examples of successful social media campaigns.This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Read more
| ASIN | 1442265248 |
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| ISBN10 | 9781442265240 |
| ISBN13 | 978-1442265240 |
| Edition | 2nd |
| Language | English |
| Publisher | Rowman & Littlefield Publishers |
| Dimensions | 7.07 x 1.11 x 9.87 inches |
| Item Weight | 1.08 pounds |
| Print length | 224 pages |
| Publication date | August 19, 2016 |
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